Zerex — B2C performance campaigns on Meta for an established supplement brand

Starting point

Zerex is an established supplement brand with a broad product range and its own marketing history — including TV campaigns. What we solve isn't awareness, but a high-performing digital channel: a system on Meta that brings in new customers, brings existing ones back, and complements offline activity with measurable online performance. On top of that, we keep the e-shop and product pages in shape so that every campaign gets the most out of them. The brief: build and continuously run B2C performance campaigns on Meta and keep the e-shop ready to grow.

What we do

• B2C acquisition campaigns on Meta — reaching new audiences that fit the products, with creative and messaging aimed at the end customer.
• Conversion and sales campaigns — targeting people who already know the brand or are interested in the products, including seasonal promotions.
• Remarketing — bringing e-shop visitors and abandoned carts back to purchase.
• UGC — gathering content from real customers (photos, videos, reviews) — social proof that keeps working both for the brand and for campaign performance.
• E-shop tuning — working on the e-shop and product pages so they make the most of paid traffic — a clear catalog, trustworthy product pages, speed and mobile.
• Connecting campaigns with the e-shop and measurement — so the ad, the landing page and the reporting all tell the same story.

An e-shop that profits from advertising

An established brand deserves an e-shop that confirms it at every step. That's why we continuously work on clear categories, product pages that build trust, on speed, and on making sure everything works on mobile — so that a customer arriving from an ad lands on an e-shop that reinforces their trust and guides them smoothly to purchase. Every campaign deserves a landing page that gets the most out of it.

B2C campaigns on three levels

Performance marketing isn't a single campaign, but several levels that complement each other: acquisition — reaching new audiences; conversion and sales — working with people who have already shown interest, plus seasonal promotions; and remarketing — bringing visitors and abandoned carts back. Running alongside it is UGC — content from real customers (photos, videos, reviews) that boosts both the credibility of the e-shop and the performance of the other campaigns. The creative, audiences and targeting are all set up for the end customer.

How it works

The brand has a digital channel that complements its offline activity with measurable performance — the campaigns work on acquisition, sales and trust-building at the same time, and the e-shop genuinely profits from paid traffic. Meta stopped being "just another ad" and became a system that brings in new customers and brings existing ones back.