Touch of God — website, payment gateway and Meta Ads for an event at Bratislava Castle

The starting point

Touch of God was preparing an event at Bratislava Castle. An event like this has a fixed date, limited capacity and a single window to sell — so it needed not just a website, but the entire engine around it: a way to sell tickets directly on the site, a marketing strategy to fill that capacity, campaigns to do the work, and the technical foundation to connect it all and keep it running. The brief: build it as one whole — from the website through payments to advertising and measurement.

What we did

• Website for the event — presenting the event, its program and information, with a clear path to buying a ticket.
• Fully custom-built payment gateway — ticket sales directly on the website, with no redirect off-site and full control over the checkout process.
• Marketing strategy — a plan for how to sell the event: to whom, through which channels, with what message and in what sequence — building interest, driving sales, and final reminders before the event.
• Meta Ads campaigns for the event — performance campaigns to sell tickets — acquisition, retargeting and reminder campaigns in the final days before the event.
• Technical setup — tracking, pixels, connecting the campaigns to sales through the payment gateway, plus domain and hosting work — so it was clear what was working and so the whole thing ran without downtime.

A custom payment gateway

Ticket sales are the core of an event like this, which is why we built the payment gateway as part of the website — not as an external tool the customer is sent off to. That means full control over the checkout process (what the customer sees, how many steps lie ahead of them, how errors are displayed), a design that matches the rest of the site, and a direct connection to tracking — so it is clear which ad brought in the customer who bought a ticket. Ad, page and payment thus form a single flow, not three separate pieces.

Marketing strategy and Meta Ads for the event

An event cannot simply be "left running" like a permanent e-shop — it has one date, and the advertising has to match it. The strategy therefore splits the lead-up into phases: building interest and reaching the audience, the main sales wave, and final reminders to those still on the fence. We set up the Meta Ads campaigns differently for each phase — different audiences, different creative, different goal — and tied it all to sales through the payment gateway, so decisions rested on real sales data rather than guesswork.