Maseia — an e-shop for Nordic garden saunas serving the Slovak and Czech markets
Buying a garden sauna is not an impulse purchase — the customer browses, configures, compares and thinks about delivery and installation. The e-shop had to handle that selection, feel premium and serve two markets at once.
The starting point
A garden sauna is a considered, higher-value purchase. The customer reviews models, variants and add-ons, thinks about delivery and installation, and compares options. The e-shop had to carry that process, feel premium — matching the product rather than underselling it — and serve both the Slovak and Czech markets without doubling the workload.
What we did
- E-shop — a product catalog of saunas, with models, variants and add-ons in a clear, fast structure.
- Product pages built for selection — specifications, variants, visuals and clear information about what is included in the price.
- A clear checkout flow — cart, checkout and the delivery and installation steps designed so the customer knows what to expect.
- Two language versions — the Slovak and Czech versions run on the same foundation, with content and messaging tailored to each market.
- Premium presentation and a mobile-ready frontend — an e-shop that looks and works like the product it sells.
An e-shop that handles the selection
With a sauna, the customer doesn't need an "Add to cart" in three seconds — they need to understand what they're choosing. That's why the product pages emphasize variants, specifications, visuals and what is included in the price, so the customer knows what they're getting into before sending an inquiry or placing an order. The e-shop walks them through the selection instead of overwhelming them.
Two markets, one e-shop
The Slovak and Czech versions stand on the same foundation, but prices, content and messaging are tailored to each market. Adding a product or making an edit isn't done twice from scratch — so maintaining the e-shop for two markets is not double the overhead.
The result for the client
The brand now has an e-shop that matches the product — a premium feel, a clear selection process and two markets served without duplicated work. The e-shop is not just a catalog; it is a tool that guides the customer through the decision.
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