Martiger — a company website for heating services and Google Ads campaigns that bring in enquiries
A company that installs boilers, heat pumps and air conditioning and services heating systems needed a website where visitors find their service and end up sending an enquiry — and a channel that brings them to that website at the right moment. We built both.
The starting point
The company has clearly defined services — boiler replacement and installation, boiler servicing, heat pumps, air conditioning, plumbing, electrical work and heating system cleaning. What it lacked was a website that presents these services clearly, builds trust and, above all, leads the customer to an enquiry — plus a channel that brings people to that website exactly when they are dealing with a boiler or a service issue. The brief: a lead-generating website plus a paid channel to feed it.
What we did
- Company website — a service overview, individual services with pricing guidance, references, an about section and contact details — all in a fast, fully responsive website.
- Structure focused on enquiries — clear calls to action, phone number and contact form always within reach, WhatsApp as a fast channel — visitors never hit a dead end.
- Google Ads campaigns — multiple campaigns split by service (boiler replacement, heat pumps, servicing, heating system cleaning), so the ad and the landing page talk about the same thing.
- Working within the budget — campaigns set up to stay within the agreed monthly limit, with an emphasis on precise keywords and a relevant landing page instead of a broad reach.
- Tracking in place — so it is clear which services and campaigns bring in enquiries.
A website built for enquiries
A visitor searching for "boiler replacement" has a different intent than one searching for "servicing" or "heating system cleaning". The website therefore leads each of them to the same action — call or send an enquiry — but through content that matches their situation. Each service includes pricing guidance so visitors know what they are getting into and do not feel they have to be afraid to ask. The goal was not a pretty website, but a website that brings in work.
Google Ads aligned with the services
We split the campaigns by service so that the ad, the keywords and the landing page form a single whole — anyone who clicks on boiler replacement lands on the boiler replacement page. With a limited monthly budget this matters more than a broad reach: fewer but precise clicks that convert into enquiries.
The result for the client
The company now has a website that is not a business card but a tool for winning work, and a paid channel that brings it to people at the right moment. The website and the campaigns pull in the same direction — the ad brings them in, the website leads them to an enquiry.
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