Gastroservis — website redesign and a B2B platform with connected integrations
This gastronomy equipment supplier needed more than a website — they needed an operational tool. We built a platform that brings together presentation, catalog, online orders and an integration with the key supplier's B2B e-shop, the warehouse and partners — so that an order moves through the system without manual re-keying.
The starting point
The company ran on a website that could not keep up with what was happening behind the scenes. The product range is broad, prices and availability change constantly, part of the goods comes from suppliers with their own B2B systems, and orders were processed semi-manually. The website looked older than the quality of work the company actually delivered — and, above all, it played no role in the sales process. The brief was clear: turn the website into an operational platform, not just an online catalog.
What we built
- Website redesign — a modern presentation of the company, its product range and service offering, with a clear structure and a fast, responsive frontend.
- B2B platform — a section for trade partners and larger customers with their own login, catalog and ordering process tailored to B2B purchasing.
- Integration with the supplier's B2B e-shop — a connection to the key supplier's system so that products, their attributes and availability no longer have to be entered by hand.
- Link to the warehouse and catalog — product and stock data reach the website from the source systems, not from an isolated copy.
- Online orders and inquiries — an ordering and inquiry flow that turns a customer action into a record in the system instead of an email that has to be transcribed manually.
- Management via the admin — an interface through which the company manages content, products and the platform's settings.
Integrations as the core of the project
The greatest value was not in the design, but in the connections. Part of the product range comes from a supplier that runs its own B2B e-shop — we connected to it so that products, their specifications and availability are pulled from there and do not have to be maintained twice. On top of that, we linked the platform to the warehouse and catalog data and prepared a place for further partner integrations. The result is a system where data flows in one direction and an order moves through a process rather than an email inbox.
The B2B section and the ordering flow
B2B purchasing works differently from a regular e-shop — different prices, different quantities, a different approval process. That is why the platform has a separate B2B layer with its own login, catalog and ordering process for trade partners and larger buyers. A regular visitor finds a clear presentation and the option to send an inquiry; a partner logs in and orders in a mode that matches how they actually buy.
The outcome for the client
The company got a website that looks like the quality of its work, and at the same time a platform that is part of day-to-day operations. Product data is no longer maintained by hand, orders and inquiries land in the system instead of an inbox, and B2B partners have their own environment. The website stopped being a cost item and became a tool that saves time on every order.
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