How to Increase Website Conversions: 7 Proven Strategies

What Is a Conversion and Why Does It Matter

A conversion is any desired action that a visitor performs on your website — submitting a form, making a call, purchasing a product, or signing up for a newsletter. Conversion rate is the percentage of visitors who complete this action. The average website conversion rate is around 2-3%, but with good practices, you can achieve 5-10% and more.

Why does it matter? Imagine you have 1,000 visitors per month. With a 1% conversion rate, you get 10 leads. If you increase the conversion rate to 3%, you get 30 leads — three times more without spending a single extra euro on advertising.

1. Clear and Visible CTAs (Calls to Action)

Every page on your website should have a clear goal, and the visitor should immediately know what to do. The most common mistakes we see:

• CTA button is hidden at the bottom of the page
• There is no CTA on the page at all
• The button text is too vague ("More info" instead of "Get a price quote")
• Too many CTAs competing with each other

What works: Place the main CTA in the hero section (right when the page opens), repeat it in the middle of the page and at the end. Use contrasting colors and action-oriented text. Instead of "Contact" try "Get a free quote within 24 hours".

2. Social Proof: Reviews and References

People make decisions based on what others do. 92% of consumers read online reviews before making a purchase or ordering a service. If your website lacks any social proof, visitors simply won't trust you.

What to add to your website:

• Customer reviews — ideally with name, photo, and company. The more specific, the better. "They increased our revenue by 40%" is better than "Good cooperation".
• Client logos — if you work with businesses, show their logos. It looks professional.
• Numbers and statistics — "150+ satisfied clients", "98% of customers recommend us".
• Case studies — detailed description of what you did for a client and what results you achieved.

3. Simplify Your Forms

Every additional field in a form reduces the probability of submission. Studies show that reducing the number of fields from 11 to 4 can increase conversions by 120%.

Rules for forms:

• Only ask for what you truly need in the first step (name, email/phone, brief description)
• Get the details during a follow-up call
• Use clear labels and placeholder texts
• Add submission confirmation — people need to know the form went through
• On mobile, fields must be large enough for finger tapping

4. Website Speed = Faster Conversions

Every extra second of page loading time reduces conversions by 7%. If your website loads in 5 seconds instead of 2, you're losing 21% of potential customers just because of speed.

What to do:

• Optimize images (WebP format, correct dimensions)
• Minimize CSS and JavaScript
• Use quality hosting
• Enable lazy loading for images below the fold

Test your speed on Google PageSpeed Insights — enter your URL and immediately see what needs improvement. Read more about the impact of speed on your business in our article about website speed and conversions.

5. Mobile Optimization

More than 70% of visitors come to your website via mobile. If your website doesn't work perfectly on mobile, you're losing the majority of potential customers.

What to watch out for:

• Buttons must be large enough (minimum 44x44 pixels)
• Text must be readable without zooming
• Phone number must be clickable
• Forms must be easy to fill out with a finger
• Navigation must be intuitive with a hamburger menu

The best websites today are designed mobile-first — first for phones and then adapted for larger screens.

6. Urgency and Limited Offers

People procrastinate decisions. If you don't give them a reason to act now, they'll close the page and forget about you. That's why urgency works:

• Time-limited offers — "Offer valid until the end of the month"
• Limited capacity — "Available slots only for this month"
• Bonus for quick decision — "Order by Friday and get a free SEO audit"

It's important to be honest. Fake urgency ("Only 2 items left!" when you have 200) undermines trust. Use real deadlines and limitations.

7. A/B Testing

Don't guess — test. A/B testing means creating two versions of a page (or part of it) and seeing which one converts better. You can test:

• Color and text of the CTA button
• Headline on the landing page
• Form placement
• Type of social proof (reviews vs. numbers vs. logos)
• Page length

For A/B testing, you can use Google Optimize or tools like Hotjar, which also shows you heatmaps — where people click and how far they scroll.

Bonus: Chatbot or WhatsApp Widget

Not everyone wants to fill out a form. Some customers prefer a quick question via chat. A WhatsApp widget or live chat on your website can increase conversions by 10-30% because it lowers the barrier of first contact.

At Grovtic, we use a WhatsApp widget on all websites we create. It's simple, non-intrusive, and customers love it.

Conclusion: Small Changes, Big Results

You don't need to redo your entire website at once. Start with one or two strategies — for example, add reviews and improve CTA buttons. Measure results and gradually optimize further. Even a 1% improvement in conversion rate can mean dozens of new customers per year.